Job Description

FleetPride is seeking a results-driven Sr. Manager of Email Marketing Channel to lead our email and lifecycle marketing strategies across B2B and B2C segments in the heavy duty aftermarket parts industry. This role will oversee a talented team of channel marketers focused on driving customer engagement, retention, and revenue growth. Using Salesforce Marketing Cloud as the central platform, the Sr. Manager will craft data-driven programs that support our national footprint of parts distribution and repair services.

This leader will play a pivotal role in enhancing the digital customer experience for fleets, independent repair shops, and owner-operators through targeted and automated communications that drive online and in-store sales. This will be a hands-on role through not only leadership but also execution of the strategy.

Key Responsibilities

Team & Channel Leadership

• Lead and develop a high-performing email marketing team responsible for campaign strategy, design, execution, and analytics.
• Serve as the strategic owner of email marketing efforts across customer types—from small shop operators to national fleet accounts.

Salesforce Marketing Cloud Expertise

• Manage the full use of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, and Audience Builder) for campaign creation and customer journey mapping.
• Oversee integration and continuous development of SFMC with our CRM and e-commerce platforms to support personalization at scale.

Customer-Centric Campaign Strategy

• Build tailored lifecycle campaigns aligned with the unique buying behaviors of our heavy duty customer segments (e.g., seasonal maintenance cycles, part replacement timelines, parts & service promotions).
• Grow marketable email distribution list through promotions, sales team collaboration, and other marketing strategies. Build on and maintain established audience segmentation to create personalized and relevant experiences through the channel.
• Partner with product, e-commerce, and sales teams to execute email strategies that drive both online and branch traffic.

Data & Performance Optimization

• Establish and track KPIs including engagement, conversion, and revenue contribution by segment, campaign, and journey.
• Conduct A/B testing and customer behavior analysis to improve targeting and messaging across the funnel.

Compliance & Deliverability

• Ensure full compliance with CAN-SPAM, GDPR, and internal data governance policies.
• Optimize list health, sender reputation, and deliverability.

Cross-Functional Collaboration

• Act as a bridge between Digital Marketing, IT, Sales, and Branch/Sales Operations to ensure marketing programs align with business goals.
• Translate customer insights into actionable marketing strategies across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications; MBA or relevant advanced degree preferred.
• 8+ years of experience in digital/email marketing; 4+ years in a leadership role.
• Demonstrated success managing Salesforce Marketing Cloud in a complex, multi-channel environment.
• Strong experience in B2B marketing within industrial, automotive, or heavy duty verticals preferred.
• Deep understanding of CRM workflows, automation, and customer segmentation.
• Strong leadership, analytical, and organizational skills.

Nice to Have

• Familiarity with AMPscript, SQL, and dynamic content in SFMC.
• Understanding of e-commerce operations in an industrial or parts-focused environment.
• Experience integrating email with loyalty programs, parts promotions, and branch-specific messaging.

Work Environment

This position operates in a professional office environment. This role routinely uses standard office equipment as computers, phones, photocopiers, fax machines and filing cabinets. The performance of this position may require exposure to the warehouse areas where certain areas may require the use of personal protective equipment such as steel toed shoes and safety glasses. The primary environment is characterized by ambient room temperatures, lighting and traditional office equipment found in a typical office environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the workday.
• Occasional lifting of items up to 25 pounds (files, computer printouts on occasion)

This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.

FleetPride is the leader in the industry comprised of retail, service, distribution, and wholesale divisions.

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