About the Role:
Were looking for a passionate and strategic Senior Graphic Designer to join Luckin Coffees U.S. team. As a key creative partner in launching one of Chinas most beloved coffee brands in New York, youll bring our brand to life across digital, retail, and social touchpoints. Youll collaborate closely with marketing, growth, product, and ops teams to create thumb-stopping content and cohesive brand visuals that drive engagement, awareness, and conversion.
Responsibilities:
Own end-to-end visual development for U.S. promotions and campaigns, including brand partnership, app content, ad creative, social media content, and in-store marketing materials
Design digital assets (social, paid ads, email, app banners) both graphic design and video production, with a deep understanding of U.S. design trends and cultural relevance
Create in-store visuals including menus, cups, sleeves, window signage, flyers, and packaging adaptations
Maintain and adapt brand guidelines to fit the U.S. audience while keeping consistency with HQ direction
Collaborate with growth, product, and other teams to translate briefs into compelling creative
Manage and mentor junior designers or external freelancers as needed
Present design ideas clearly to cross-functional stakeholders, and iterate quickly based on feedback
Requirements:
5+ years of graphic design experience in consumer brands, food & beverage, or lifestyle industries
Fluent in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video production capabilities
Strong copywriting skills, typography, layout, and color theory knowledge with a bold, modern aesthetic
Experience designing for both print, digital, and video production
Understanding of NYC Gen Z and millennial consumer culture
Fast-paced and collaborative, with a strong attention to detail
Mandarin fluency is a plus, but not required
Bonus if you have:
Experience working with cross-border brands
Motion design or short-form video editing skills (After Effects, Premiere)
Photography or art direction background
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