Job Description

Join Our Team: Director of Public Relations

See Monterey: Where Passion Meets Purpose

At See Monterey, we're passionate about promoting the beauty and charm of Monterey County to the world. Our vision is to create a thriving tourism economy that enriches the economic vitality and quality of life for our community. We're seeking a talented Director of Public Relations to join our team and help us tell the story of our incredible destination.

Job Title: Director of Public Relations

Reports To: Vice President of Marketing Communications

Department: Marketing Communications

Status: Full-time, Exempt

About the Role:

We're seeking a highly skilled and experienced Director of Public Relations to join our team. As a strategic thinker and exceptional communicator, you'll develop and execute comprehensive communications and media relations strategies that align with our mission, vision, and values.

Key Responsibilities:

· Develop and implement measurable communications and PR strategies that drive brand awareness and media coverage, with clear KPI’s and success metrics across leisure, luxury and group segments.

· Develop and execute strategic earned media plans to promote our brand and messaging

· Direct and manage media relations, including press releases, media pitches, and media and influencer FAMs

· Develop and manage comprehensive influencer partnerships with demonstratable ROI.

· Establish and maintain media relationships with key contacts and publications

· Supervise the Communications team to ensure program success and efficiency

· Collaborate with the content team to align and integrate social media content with PR and influencer initiatives

· Develop and execute integrated campaigns and content plans with the Director of Marketing

· Collaborate with the Director of Community Relations on crisis communications, community messaging, and other external communications.

· Liaises with internal teams, strategic partners, and community stakeholders to gather information and secure destination coverage.

· Respond to and secures local and regional media opportunities for the organization.

· Update and maintain the crisis communications plan and communications as part of the organization's crisis management team.

· Act as organization spokesperson as required.

· Plan and attend out-of-market media events, missions, and trade shows.

· Create internal process efficiencies and improve value for stakeholders.

· Ensure accuracy and quality of PR materials.

· Contribute to the organization's management direction and serve as an ambassador for the organization.

Our Ideal Candidate:

. Ability to work in our Monterey, CA office three days per week.

. Bachelor's degree in public relations, communications, journalism, or related field

· 3-5 years of experience in a director-level Communications or Public Relations position

· Prior experience in destination marketing, travel and tourism, or PR agency roles

· Proven sound independent decision-making abilities

· Ability to execute crisis communication

· Ability to handle concurrent tasks and multiple deadlines

· Knowledge of Monterey County products and assets

· Ability to travel both domestically and internationally

· Proficient in Microsoft Office products, Word, Outlook, PowerPoint, and Excel and familiar with cloud computing environments

What We Offer:

· Competitive salary range of $95,000 -$110,000 depending on experience

· Comprehensive benefits package, including health, dental, vision, and life insurance

· 401(k) retirement savings plan with immediate match and vesting

· Paid Personal Time Off (PTO) and Sick Pay benefits

· Opportunity to work with a dynamic and passionate team

· Flexible work schedule, including remote work options

· Professional development and growth opportunities

· A chance to make a real impact on the tourism economy of Monterey County

Our Culture:

We value a positive and inclusive work culture, and we're committed to ensuring that all team members feel welcome and have an equal opportunity to connect, belong, and grow. We encourage team members to contribute to the organization and the hospitality industry, to advance their skill sets, and to be comfortable and confident as their authentic selves.

Equal Opportunity Employer:

See Monterey is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that reflects the diversity of our community.

Learn More About Us:

Visit our website at and follow us on social media to learn more about our mission, vision, and values.

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APPLY:

Candidates our encouraged to apply on our Careers site using the link below.

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