Job Description

Disney CreativeWorks Studio is a full-service branded content studio and creative agency with global scale, proprietary insights and data, unparalleled access to the world's most valuable IP, and a legacy of captivating clients and audiences everywhere. We are responsible for creative, strategy, and production of custom branded entertainment and sponsored content solutions across all Disney Entertainment platforms and channels - Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television. We function as a critical revenue-generating content studio inside TWDC. Our workflow takes content solutions from creative development, pitching, and multi-platform production, through delivery and distribution across all media platforms. Key stakeholders and partners across the enterprise include Disney Ad Sales, Disney Entertainment Marketing, Movie Studios Marketing, Development and Current Series teams, Publicity & Communications, show creators, show talent, Legal, BA, Finance, and S&P. Additionally, we are client-facing as we pitch and sell-through our content solutions across all segments and categories of the business. This role specializes in the specific discipline of advertiser-sponsored custom content on Disney streaming and linear TV networks, wherein consumer brands (e.g. tech, auto, CPG, etc.) are combined with creative IP and platforms (e.g. Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television) to create entertaining content and campaigns with a business purpose. Beyond “product placement”, this role develops robust streaming, social, live, linear, longform and shortform campaigns. The ideal candidate will be an expert high-volume writer in multiple voices for differing brands, TV shows, consumers and audiences, from succinct and snappy pitches and presentations to longer-form scripts and treatments, while artfully blending storytelling and specific business objectives. You should be equally comfortable in a TV writers’ room as you are in a Fortune 500 brand’s marketing strategy session. Ideally, you have an advertising agency and editorial content background, are a creative hybrid with diverse cultural and entertainment interests, and a deep interest in emerging trends and culture. Your mindset is that of a curious, creative problem solver and big thinker comfortable working across all genres and media platforms. You understand all aspects of the storytelling craft – scripting, characters, structure, art direction, etc. As part of the DCW Studio team, we collaborate with numerous departments and key stakeholders (sales, research, production, marketing) to deliver best-in-class creative content and experiences. Responsibilities include responding to RFPs/briefs from DAS, brands and agencies, generating innovative custom concepts, attending bi-weekly brainstorms, writing copy for various on-channel videos and ad units, collaborating closely with creative, strategy, and editorial teams on diverse content solutions. Minimum requirements include 5 years of copywriting experience in production with a focus on branded content or co-promotions, or consumer marketing/creative agency with content creation responsibilities, knowledge of Disney’s streaming platforms and TV networks, experience developing innovative branded content, client meeting leadership, strong writing skills for presentations and proposals, ability to work closely with production and editorial, proactive idea generation, comfort on-set writing, and client-facing presentation skills. A Bachelor’s degree in creative writing, journalism, or related field is preferred. The role is onsite 4 days a week in Burbank, CA with work from home on Fridays.

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