Job Opportunity: Digital Marketing Assistant The Economic Growth Business Incubator (EGBI) is a small non-profit that provides emerging and existing businesses led primarily by historically economically disadvantaged community members of the Greater Austin area the tools to establish and grow their business through education, business plan assistance, and consulting. We are seeking a creative and tech-savvy part-time Digital Marketing Assistant to support our organization's online presence. This role involves managing digital platforms, creating engaging content, and executing strategies to increase brand awareness and audience engagement. The ideal candidate is organized, detail-oriented, and passionate about digital marketing trends and tools. Tasks include: Content Planning and Creation : Design and publish content for social media platforms, email campaigns, and the website in both English and Spanish. Social Media Management : Schedule, monitor, and engage with social media posts across platforms. Analyze performance metrics and suggest improvements to enhance reach and engagement. Interview : Communicate with clients, volunteers, and supporters for digital content. Search Engine Optimization (SEO) : Conduct keyword research to optimize content for search engines. Assist in updating website content to improve rankings. Email Marketing : Create and manage email newsletters and promotional campaigns. Maintain and grow subscriber lists while ensuring compliance with email regulations. Coordination and Collaboration : Assist with planning and executing digital marketing campaigns. Collaborate with team members to align online efforts with overall organizational goals. Update Customer Relationship Management : Updating contact and lead information and capturing unique contact, volunteer, and sponsor information on Salesforce. Skills Required: Proficiency in social media platforms (e.g., Facebook, Instagram, LinkedIn, and YouTube). Basic knowledge of graphic design tools like Canva Familiarity with SEO and email marketing tools (e.g., Mailchimp, Google Analytics). Strong organizational and time-management skills. Detail-oriented and able to multitask Self starter Effective writing skills Bilingual English/Spanish preferred Basic knowledge of WordPress, Divi Theme is a plus. Graphic design skills preferred. Workforce Solutions Capital Area
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